Thursday, August 7, 2014

It's an Ethical Game

Followers of this blog will be aware that I am a committed brue-greenie, which means I support the ethical culling of pests for the making of a dollar. Nothing wrong with that, although there does appear to be a school of sorts that would have all pests poisoned and left to rot, attaching no value whatsoever on the critters being poisoned and left to rot. That is a pity.

In my book we should be supporting whatever efforts are being made to rid the world of pests and undesirable critters that cause havoc and upset the apple cart by being something that is so out of place it has no right to be there.

For example, while Nutshell is fast perfecting its latest possum based products for smartphones, others have already done the hard yards and developed products like these.

These soft and supple golf gloves are available in both men's and ladies sizes and will add lustre to any golfer's game.

We hope to bring you lots of other New Zealand made product featuring our national pest in the near future. Please support our efforts - and stay tuned!

Sunday, July 6, 2014

Be Careful What You Wish For

In addition to Amazon, Nutshell is now a verified Gold Supplier to Alibaba - the gigantically enormous (35+ Million members) Chinese trading portal. 
It is now a question of understanding how to operate in a totally new way to maximise the opportunity; first we have to get a handle on the various subtleties of the environment. 

Unlike Amazon, which has us locked into a single category of 'wireless accessories' Alibaba seems happy for us to trade in - just about anything.

Sunday, June 29, 2014

Amazon Ahoy!

We've been an authorised vendor to Amazon for some time now, but until recently we were pretty much 'inactive' for a number of reasons. Basically it all had to do with margins. Let's leave it at that.

Recently Amazon has dramatically increased the visibility of its Amazon Marketing Services, and launched a Vendor Page service, which lets vendors (like us) promote their company, products and services throughout Amazon's massive customer base.

In addition AMS now enables us to create Cost per Click - CPC - adverts for the aforementioned page and for products that we have shipped into the Amazon distribution channel - all in the name of driving sales, improving our visibility and increasing turnover. During the creation process we can define our target audience - those who will see the adverts - based on their known interests and even their professions.

 Nutshell Galaxy 4 Holster on Amazon

Of course, with Amazon there is no such thing as a free lunch. It is very much suck-it-and-see right now, but this combination of the AMS Vendor Page and CPC should really make to make a difference to our bottom line. That's the plan.