Saturday, May 21, 2011

Challenges from the Trenches

 At Nutshell there is a constant barrage of requests for cases to hold a never ending tsunami of mobile devices. Which we, of course, welcome. Let it never end, say we.

But just how do we create the listing you see below, which lives in the Samsung category of our online catalog and enables you to buy your own tailor-made Nutshell?

We take the dimensions of the device (the height, the width and the depth of the device), gleaned from at least three different places on the 'net, and then match them to the nominal internal dimensions of our cases. In nine out of ten times we will, almost instantly, find a match; an existing case that will squeeze or flatten sufficiently to very comfortably protect the device in a snug leather-covered enclosure.

Very occasionally matching a Nutshell to a device (or an accessory cover) can prove to be a more daunting challenge. Especially when the manufacturer of the accessory case has gone out of its way to give the cover some unique properties to make it harder to drop...or to accidentally leave lying around.

The hardest material to match to (so far) has been the new range of accessories using super-sticky silicon on the places where the user holds them. This material can prove problematic, as it can be so sticky it makes it difficult to extract the device from a case that would otherwise be a neat and tidy fit. In these cases we have to (by trial and error) re-size our suggestion so that, to comfortably hold the device and be big enough to make it  easy to extract, the case actually has to have more space inside.

We really appreciate the input. If you give us a heads up on a new device, the best way we can show our appreciation is by accompanying our reply with a discount code. It is our small way of saying "thanks".

Friday, May 20, 2011

Social Media - what does it really mean?

Nutshell is all about selling little leather holsters made from natural leather. In a word; professionalism is what drives us everyday.

We work long hours to make sure (as much as possible) everything is correct and right on our website. That the links work. That the product matches are correct so that you will get the right product to best protect the device that you own.

It is not that easy a task, but it is one we have been doing now for over ten years. So I guess you could say that after all this time we must be getting good at it. Right?

Well, you would think so. And we would like you to think so.

But often it is not easy. Often armed with only the information available publicly on the inter-web we make judgement calls about product and the devices we just "know" they will fit. Or so we fervently hope.

It is not always the case...that the case we make will be the right case for you. If you get my drift. But we seem to score more often than not.

Occasionally we get great comments from our users. These we grab with both hands...look lovingly upon and copy into our website testimonials (we are sure you have seen them. Haven't you?) In case you haven't taken the time to look, have a read. They are all genuine. We promise.

But your comments are important to us; in fact we could say that they are our lifeblood / reason for being. Without you why the heck would we continue to do this; day after day; month after month; year after year.

Sometimes we all need a hand. You get one from us when you buy a Nutshell that provides the sort of protection other manufacturers dream about. We get ours when you tell us it worked.


Saturday, May 7, 2011

Social Media - Getting the Message Out

In the 13 years we have been actively designing, promoting and selling Nutshell products, word of mouth has always been our strongest means of getting the message out.

We do not believe in constantly barraging our customers with email exhortations to "tell your friends". Rather we have depended on the fact that we make such great products that folk naturally want to share their good fortune in finding and purchasing our products with their friends...that it has been unnecessary.

And as we all know, in recent years the growth of 'social media' means it is now easier than ever for our customers (for that read friends) to tell their friends about Nutshell and our range of matches for our belt cases and the ever growing mobile phone marketplace.

Recently our hosting service, Network Solutions, added social media functionality to our catalog.  That's the set of buttons you can now find at the top of the left hand column on every page. Clicking those makes it even easier for you to share your love of Nutshell with others.

For that - we sincerely thank you.
Thank you.