Sunday, June 29, 2014

Amazon Ahoy!

We've been an authorised vendor to Amazon for some time now, but until recently we were pretty much 'inactive' for a number of reasons. Basically it all had to do with margins. Let's leave it at that.

Recently Amazon has dramatically increased the visibility of its Amazon Marketing Services, and launched a Vendor Page service, which lets vendors (like us) promote their company, products and services throughout Amazon's massive customer base.

In addition AMS now enables us to create Cost per Click - CPC - adverts for the aforementioned page and for products that we have shipped into the Amazon distribution channel - all in the name of driving sales, improving our visibility and increasing turnover. During the creation process we can define our target audience - those who will see the adverts - based on their known interests and even their professions.

 Nutshell Galaxy 4 Holster on Amazon

Of course, with Amazon there is no such thing as a free lunch. It is very much suck-it-and-see right now, but this combination of the AMS Vendor Page and CPC should really make to make a difference to our bottom line. That's the plan.

Friday, June 27, 2014

Amazon Fire - Set my world alight

We've matched the upcoming Amazon Fire with our #296.
The button above throws to a micro-buy-page but makes the image look strange.

Space Age Liners Shave Weight

Nutshell is moving toward incorporating hi-tech carbon fiber in its belt holsters and cases. This extremely light weight fabric can shave up to one ounce (28 grams) from the total weight of a product.

The woven carbon spectra cloth has been under trial for some time and is gradually being rolled out in three of the most popular holster sizes; the 268, the 296 and the 290.

The material, which was originally designed to power New Zealand's Americas Cup yachts, encapsulates strands of high tech carbon fiber and is very strong and light weight.

Unlike regular cloth, which can be cut with a knife, this material requires specialist high pressure water jet technology to create the lightweight panels used as a midlayer between the outside leather and the internal ultrasuede lining.

"Sometimes the best advances are not always visible," says Nutshell MD Ian Miller. "We believe our customers deserve the best protection for their Smartphones, and the use of carbon fiber goes a long way to creating a product that truly is head and shoulders above anything offered by any other ."

Wednesday, June 11, 2014

Annual Summer Savings - Now ON!

It's become a tradition; every year we offer a ten percent saving on products during the month of June.

That's because most of our customers are US based (or someplace in the Northern hemisphere) and it seems only right to celebrate the good weather with them - in a positive manner.

The discount runs through the end of June and is right across the board. Every product and add-on accessory has the discount applied to it.

There's never a better time to catch us at our best and invest wisely in a Nutshell. For yourself or for a true friend; because that's what friends do for each other.

Tuesday, June 10, 2014

It's all about Focus, Focus and even more Focus.

There comes a time when years of personal endeavour starts to fail; the old creative juices don't actually dry up, but honestly they start to coagulate (which may be a bit like - they get lumpy), so you start to repeat yourself. That's not only dead boring, it is also a bit like reinventing the wheel. And in the game of commercial design reinventing the wheel is not always the best course of action to pursue. to get some reinvigoration? You can ask people what they think...that's a good place to start. So that is what we are doing. Right now.

We have engaged a professional survey person, a researcher, to help us do this. After all, what do we know about getting to grips with the things we do not know? At least we appreciate that we know there are things we do not know. That's a start.

So how do we actually run these things?  We start by finding people who are prepared to give us their time in return for some tangible reward. Then we assemble a representative collection  at all the things we currently offer and get the folk who have agreed to give us feedback - to give us feedback.

Of course I guess you could always wind up with a load of meaningless drivel, but the theory is that within any load of what initially looks like meaningless drivel there are nuggets of gold; it is just a question of actually knowing which is which; drivel? Or gold? That's where the mystery art of the researcher comes in...making sense of it all in a way that will eventually make sense to us.

To show how serious we are in finding out what folk want and expect from us, in the way of products that offer superior protection for their mobile comms devices, we have even invested real money. You have to show willing by rewarding folk who are prepared to come out in the cold, miserable and wet climates of a New Zealand winter to give you feedback about something of which they have very little knowledge.

And so it begins. Last night was round One. Tonight is Round Two.

Add to this an active online community of over 350 supportive customers who have indicated that they are willing to give us the benefit of feedback of their instincts and knowledge and you can begin to understand why I believe that maybe we are actually on the cusp of something very, very, very worthwhile. And (hopefully) rewarding. Of course these online participants will also benefit tangibly from their involvement in this effort by securing themselves whatever the next generation of product is, at a substantial discount. (Or even, perish the thought and wash my mouth out with soap and water - for free).

The theory is that by the end of it all we shall have very clear indications of what we need to do (if anything) to improve our products and make them irresistible to the casual passersby who spend a heck of a lot of time perusing the multitude of similar products that adorn the walls and sales racks of every mobile phone accessory store in every mall and walk in in every city throughout the world.

Of course you may very well comment that what we are doing is aiming for a very lofty goal.

But honestly, as someone recently told me "If you aim for the moon, you may miss...and hit the stars."