Thursday, January 19, 2012

Let Us All Take the High Road

Recently I went to CES in Las Vegas to both look at developments in the world of mobile, and to learn how to be a good Amazon Vendor.

Abandon Hope All Ye Who enter Here?
Anything but...
Nutshell has started shipping products into several of Amazon's US fulfillment centers and is still working out exactly what being an Amazon partner really meant.

There are some who say I should count my fingers every night before I go to sleep; others say my achievement is something very special and to be applauded.

Me? I say it really is a learning game. It is like nothing I have ever been involved with before and, like a gaping maw, Amazon is there to be filled with product; over 157 million online members and counting.

Vegas itself, and CES, was an amazing experience. I may have problems equating it to its unofficial title of Sin City, but as a Disneyland for Adults, there is little doubts it would be difficult to find an comparison.

In the light of day the Strip is a place of wonderment, and at light it comes alive with a riotous display of neon and animation that surely beggars belief.

Vegas is a Fairytale world where dreams may come true.
To follow my tour to Vegas, and get a glimpse inside CES and Amazon, read this blog

As I expected there was a plethora of leather cases for mobiles. In abundance. Every colour, and style you could think of.

Well, not quite. Nothing in the lineup that I saw could hold a candle to the Nutshell. Where our products are made from generous cuts of natural hide leather, most every case I saw at CES was constructed from leather than has been finely split (almost to ciggies paper thin) and then lacquered over to present a brightly colored face to the world.

Sure...they did look good hanging on the racks, but as sure as eggs is eggs, they would last but a short time in the real world before starting to look tarnished and worn and frayed an unloved. Unlike the Nutshell, which just keeps getting better with age.

There really is something about being the creator of a product that continues to win accolades from its users. Those who give us feed back don't just like their Nutshell. They LOVE their Nutshell.

How many other manufacturers can honestly hold that claim up to the light?

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