Thursday, January 21, 2010

It's not the journey that counts.

It is truly amazing the way that people find Nutshell.

After 12 and something years we are pretty 'cemented' into the fabric of the internet. Enter one of our keywords into any search engine and odds are that nutshell will feature someplace on the front page. Usually (in the major engines) someplace near the top.

But there are always new roads being crafted in the cyberspace we occupy; increasingly new ways of arriving at our little destination.

There are many tricks and tips that folk continually come up with designed to make any website more 'search engine friendly' and keeping track of new and evolving theories and permutations and variations on a theme can take a heck of a lot of time if you don't know what it is you are actually doing.

I guess that after all this time I have a fair idea. Obviously. But sometimes I really do wonder just how effective it all is.

I mean, listed as we are it continually bemuses me that we have not been 'cottoned onto' by the broad mass of internet surfers and shoppers.

Not that I am complaining; far from it.

In the time we have been online we have sold product to tens of thousands of people, all over the world. Many of you are repeat purchasers. However you found us we are extremely glad to have made your acquaintance and we look forward to continuing to provide you with service for many, many years to come.

But that does beg the question; just what is it that a website has to provide (apart from good product) that touches that nerve of public consciousness that makes us flavour of the month?

Obviously people surf and search, but I always wonder which road is the one most travelled.

It's true; it is not the journey that counts, it's all about getting as many seekers and surfers to the 'right' destination. And capturing not only their hearts and minds, but their willingness to become one of a select group of people.

That unique band of folk out there, from all walks of life, who can lay claim to being satisfied Nutshell customers.

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