Monday, January 11, 2010

New Phones - finally....a common size is emerging

Since 1997 Nutshell has been offering its cases for PDAs, smartphones, cellphones and other mobile devices and ever since we started we have been steadily increasing the number of cases we offer. Mostly this has been as a result of the cellphone manufacturers constantly tweaking the sizes of their devices.

Because traditionally our cases have been lined with a synthetic plush material to keep those devices pristine and like new, we have sometimes had to create a totally new size to fit; if we offer you a product that is 'near enough' but 'not quite' it takes very little time for you, our customers, to let us know we have made an error.

However these days it appears that the majority of new devices coming to market are starting to standardize on the size format - the iPhone size.

Obviously, love them or hate them, the iPhone has struck a cord with other device manufacturers as being a handy size that works well for most users; the screen size is good eough to display images and app information without forcing the user to wear a set of reading glasses. And the shape is one that fits well in most hands, regardless of the size or sex of the user.

That makes life a whole lot easier for us as suppliers; having a consistent size means we can concentrate on delivering better product in a more timely fashion; every day we make our cases based on web sales and, even though we have a steady stream of corporate orders in the pipeline, different sized cases to match the many, and many different phones in the marketplace means our folk have to be seriously on their game when it comes to selecting the correct knives and components to make the cases.

Of course, the work never stops; there is a constant stream of product passing from our manufacturing facility to our dispatch team and out into the mail system to finally make it to your mailbox.

And even if the phone vendors have decided that a common form factor works, we are now experiencing a proliferation of add-on accessories in the shape of extra life batteries and protective skins. Each of these has to be matched against our cases to provide you the product fit and quality you have come to expect from Nutshell over the years.

So...the game never ends. Just the shapes change with the passage of time.

If you have a product that you need us to find you a case for, please add the dimensions (length x width x depth) when you make an inquiry.

Although we can usually find the information someplace in the cyber-sphere, it does save time if we know immediately what sized Nutshell you are looking for.

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